Case study · Automation & websites
One webhook. Every lead.
Lead infrastructure for Brian Furer’s real estate business across Florida and Colorado: a hub site, a shared layer used by two dozen property sites, and one CRM workflow that labels and routes every inquiry.
The challenge
Dozens of sites. Dozens of ways for a lead to go missing.
Brian markets many properties, and each one has its own website. Every site offers several ways to get in touch: a main inquiry form, a quick text box, contact buttons and gated downloads.
Wiring each site to the CRM separately would have meant dozens of webhooks and workflows to build and maintain, and no reliable way to tell which site and which form a lead actually came from.
The system
Every form labels itself. One workflow does the rest.
- Hub siteContact form
- Property siteInquiry form
- Property siteQuick text box
- Property siteGated download
- + each new site, automatically
source: “Site name — Form”
page: the exact URL
- Create or update the contact
- Record where the lead came from
- Branch: hub or property site
- Notify the team
- Tag the lead and add it to the pipeline
- Send property-site leads an automatic reply
What we built
Infrastructure that scales by default.
- The hub site at brianfurer.com, covering Brian’s Florida and Colorado businesses
- A shared header, footer and contact window, maintained in one file and applied to every property site by a build script
- Lead capture on every form, labelled with the site name, the form it came from and the page URL
- Gated downloads that ask for contact details before a file is shared
- One GoHighLevel workflow that creates the contact, records the source, notifies the team, adds the lead to the right pipeline and replies to property-site leads
Adding a new property site requires no CRM changes at all. The new site stamps its own name on every form, and the existing workflow routes its leads automatically.
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